Project 6: Stationery

Letterhead:

Business Card (8.5 x 11 Layout:

Business Card (Large Layout):

Description:
Matching letterhead and business card designed using a personally created logo.

Process (Programs, Tools, Skills):
I created the logo using Adobe Photoshop using various colors and brushes on a single layer. Once the logo was created, I opened a new two page InDesign document.

On my first page I used the rectangle tool to create the front and back outline of my business card. I then added the logo and contact information onto this page. I made sure that no important information came any closer than 1/8″ from the edges. Finally, I took the logo and flipped it to give it some depth as if it was standing on the same spot no matter which way the card is viewed..

I decided to make my second page the letterhead. I positioned the placed logo in the top left corner of my letterhead and reversed it to face the inside of the page. I made sure to keep it at least .5″ away from the edges. I then added the catchy title next to the logo and enlarged the A to make it stand out from the rest. I then typed my contact information into a text box and positioned it on the right hand side of the letterhead. I made my name 12pt font to contrast with the 10pt contact information. I added in a long line across both the top and bottom of the page with a shadow added to it for depth and interest. I also added a large black and white “A” as a watermark. I kept the opacity to about 3%.

Programs/Tools Used: Adobe Photoshop & InDesign

Message: This is a business card I may end up using myself to promote myself to future employers as an animator and character artist. It features a custom piece of artwork on the work itself.

Audience:  Employers who work for gaming and/or animation companies.

Top things learned: How to brand a company using a unified letterhead and business card design.

Color scheme: Complementary and color names: Blue and Green

Title Font Name & Category: Matura MT Script Capitals – Script/Decorative (not sure which)

Copy Font Name & Category: High Tower Text – Oldstyle

Video:

Project 5: Logos

Description:
Three logo variations for the same company.
Process: This was both fun and difficult to do. Using the pen tool was a lot of fun, but the foxes nearly gave me fits trying to get them to look right. I first outlined each figure in straight pen lines. Then I came back and curved it out in specific spots to give it a more natural feel. Then I worked with colors to see what would work best and came out with what I did.

Programs/Tools Used: Adobe Illustrator
Message: FOXY Wear is a Japan based clothing company originally called 狐着 (Kitsune Wear) which when it went world-wide became FOXY Wear.
Audience: Anyone who likes foxes or fur clothing.
Top Thing Learned: How to draw using the pen tool
Color scheme: TOP: monochromatic; MIDDLE: Analagous; BOTTOM: Analagous(? (It’s B&W, so I’m fairly sure its this)

Color names: TOP: white, black, and grey; MIDDLE: orange, white, and black; BOTTOM: black
Top Logo – Font #1 Name & Category: Modern No. 20 (Modern)
Bottom Logo – Font #2 Name & Category: NA (Only one font)

Middle Logo – Font #1 Name & Category: Modern No. 20 (Modern)
Bottom Logo – Font #2 Name & Category: NA (Only one font)

Bottom Logo – Font #1 Name & Category: Modern No. 20 (Modern)
Bottom Logo – Font #2 Name & Category: NA (Only one font)

How the logo represents the company:
Votes on favorite logo:
TOP = 16; MIDDLE = 19; BOTTOM = 4;
My favorite logo was the middle logo

Project 4: Montage

Description:
A montage on remembering that death is always near.

Process:

1. I cropped the background image to just show part of the upper section.
2. I grabbed the spirit and placed him at the top right corner before adding a mask.
3. With black paint and a 100% opacity, soft-edged brush, I got rid of the hard lines.
4. With a larger black brush at 30% opacity and 30% flow, I pressed it once on a size large enough to cover it completely.
5. I repeated the process with the masks, but I separated out the masks onto separate layers to place them in their own locations. I then started masking it until it was a gradual blend.
6. I added some type with one font and I added a layer style (overlay) on a duplicated layer to make the title more legible.
7. I added a couple filters to three layers: the spirit, and two masks.
8. Programs/Tools Used: Adobe Photoshop
   

Message: I wanted to make a nod to my favorite video game that has to deal with remembering that death is always nearby but that it is not to be feared.
Audience: Anyone interested the video game, Persona 3, or those afraid of death.
Colorized/Filter applied and where: .I used the Craquelure texture on two masks on the buildings. I used a Graphic Pen filter on the spirit in the upper right.
Color scheme : Analagous and color names:  Green, Yellow, Dark Green, Black, and White
Top thing learned: Strategic placement of various images
Font #1 Name & Category: Title: Harlow Solid Italic – Decorative
Font #2 Name & Category: Copy: Harrington – Modern

Thumbnails of Images used:

Persona 3 Design Art Book (personal book, images scanned)

Video:

Project 3: Photodesign

Description: Demonstrate good photography and image editing skills. Incorporating color into a poster layout with original photo.
Process (Programs, Tools, Skills: I originally decided on a monochromatic color scheme out of the visual focus book, but it eventually turned into an analagous scheme with how the text came out. I used a basic digital camera of my grandmother’s to take a picture of a lime on her trees. I then took it into Photoshop, put a mask around it to focus on the fruit alone. Then I picked a light and dark shade of green off the lime itself to use in two gradients. I then played around with different gradients and how they were layered before coming up with this. From there I picked out fonts that seemed appropriate and curved them with the warp tool to align with the circles. I then changed the layer style to make it stand out sharply from the green.

Message: I wanted to emphasize the importance of eating healthy through fruit.
Audience: People who need to eat healthier (i.e. most of America)
Top Thing Learned: I learned that even something as simple as using two gradients together makes a big difference.
Color scheme: Analagous Color Names: Dark Green, Light Green (Lime?), Pale Yellow, White, Black
Title Font Name & Category: Snap ITC; Decorative
Copy Font Name & Category: Viner Hand ITC (Script), Times New Roman (Oldstyle)
Thumbnail of original, unedited image inserted

Taken: October 13, 2014 @ Grandma’s Backyard

Link to Video:

Project 3 Activity: Photography

Light 1: Outside

Light 2: Inside

Focus 1: Foreground

Focus 2: Background

Composition 1: Thirds

Composition 2: Lead Room

This was a rather fun activity for the most part. It was a bit frustrating in places, mostly trying to figure out how to change the settings on the camera for this assignment, and figuring out what to take the pictures of. Being in the desert, there isn’t all that much interesting to get a picture of.

While I was outside trying to take the pictures, one of the strays came around and I thought to myself. I have to get a picture of these strays, they’re so adorable that they’ll be perfect. Unfortunately, it ran away before I could use it in the pictures. Other than that, it was mostly just playing around with the flash settings for the interior shots that took a while.

Project 2: Event Ad

Description:

A full-color ad to describe a charity auction involving a comic artist.

Process:

I didn’t realize I had to use the ad from the previous assignment, the Scanning one, so I didn’t end up using it. Instead I used a scanned copy of a book I had on my bookshelf and a photo of the author found on the internet. From there I inserted the pictures “behind” the text so it could be moved and placed without constraints. I added a border to them to make them stand out more from the white backdrop. I used the same technique on the date and time. I used a different box around the title and subtitle to fit the comic theme more. From there it was just using the edge markers to align the text to fit right.

Message

This is a false advertisement based off a real event I had a hand starting earlier this year. It’s to raise money for charity through the sale of original prints.

Audience:
Anyone in or around the community, looking to support the community.

Top thing learned:
I learned how to scan properly.

Color scheme and color names:
Monochromatic

Title Font Name & Category: Baveuse – Decorative

Copy Font Name & Category: Berlin Sans FB – Sans Serif

Scanned images used,  sources, original sizes:

This image was scanned from the Brody’s Ghost volume 1 cover. The image was originally 6″ x 9″. So I scanned it at 150 resolution to make it so I could print a little bigger. Image final scan size was 900px x 1350px

Video Link:

Project 1 Flyer

Description: Black & White promotional flier to promote a graduate leadership conference.

Process: First I made a few sketches of ideas to make the flier with. After picking one I used it to create layouts in a variety of programs before creating the final layout in InDesign. I set “Graduate” in a large black box to make it stand out from the white background. I used the picture I did, where I did, to make it look like she was referencing the text next to her.

Message: I am trying to reach new graduates who want to have better leadership skills in business.

Audience: Recent graduates who are in their mid-to-late twenties.

Top thing learned: I learned the importance of arranging pieces of a composition to maximum effect.

Title Font Name & Category: Blackoak Std – Slab Serif

Copy Font Name & Category: Minion Pro – Sans Serif

Links to all images you used in this project:

1. https://130.commbyui.org/wp-content/uploads/2013/01/JuliePeterson-Leadership-conference-business-rexburg-Idaho_7645-as-Smart-Object-11.jpg
2. https://130.commbyui.org/wp-content/uploads/2013/01/VouantLogo1.png